Because whole grains are

nutritious and delicious.

USDA tells us that:

98% of Americans do not meet their daily recommended intake of whole grains.

94% of Americans do not meet their daily recommended intake of fiber.

74% of Americans exceed recommended intake limits for refined grains (primarily white flour). *

*U.S. Department of Agriculture and U.S. Department of Health and Human Services. Dietary Guidelines for Americans, 2020-2025. 9th Edition. December 2020. Available at DietaryGuidelines.gov.

The Lancet tells us that:

Among individual dietary risks, inadequate consumption of whole grains is the second most impactful contributor to morbidity and mortality in the United States. It is a leading dietary risk factor for mortality among women and a leading cause of disability adjusted life-years lost and deaths among young adults (aged 25–50 years). **

**Afshin A, Sur PJ, Fay KA, et al. Health effects of dietary risks in 195 countries, 1990-2017: a systematic analysis for the Global Burden of Disease Study 2017. Lancet. 2019. Doi:10.1016/S0140-6736(19)30041-8  

What’s in the Kernel?

Fardet A. New hypotheses for the health-protective mechanisms of whole-grain cereals: what is beyond fibre? Nutrition Research Reviews. 2010;23(1):65-134. Doi:10.1017/S0954422410000041 

What’s in the flour?